Platforms2026-10-16· 4 min read
TikTok and Reels Ad Specs and Safe Zones: A 2026 Cheat Sheet
Aspect ratios, lengths and where to keep captions so platform buttons don't cover them.
Key takeaways
- Shoot 9:16 at 1080×1920.
- Keep text away from the bottom and right edges.
- Burn in captions — many people watch muted.
Core specs
- Aspect ratio: 9:16
- Resolution: 1080×1920 recommended
- Length: 15–30 seconds works for most product ads
- Captions burned in
Safe zones
Platform UI covers the bottom (caption and CTA area) and the right edge (like, comment, share buttons). Keep hooks and key text in the upper-middle part of the frame.
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Use clear voiceover, but make the video understandable on mute with on-screen text.
Always check the latest
Platforms update specs regularly. Confirm in TikTok Ads Manager and Meta Ads Manager before launch.
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