Frameworks2026-10-11· 5 min read
The Problem-Agitate-Solve 9:16 Video Ad Framework
A simple three-part structure that turns short videos into persuasive ads.
Key takeaways
- Name the problem in second one.
- Make the pain feel real, briefly.
- Show the product as the obvious relief.
Problem (0–3s)
Open with a situation your buyer recognizes: "My skin gets oily by noon."
Agitate (3–10s)
Add a relatable consequence: "Blotting papers, reapplying, still shiny in photos." Keep it short; don't shame the viewer.
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Show the product in use, one clear benefit and a simple call to action.
Example script
- Hook: "Still fighting a shiny face by lunch?"
- Agitate: "I tried everything — nothing lasted."
- Solve: "This primer keeps me matte all day. Link's below."
Ready to test this on your product?
Generate your first 9:16 video ad free in 2 minutes. No card required.
Try 1 video free