Frameworks2026-10-15· 6 min read
7 Common E-Commerce Objections and How to Script Video Ads Around Them
Answer the doubts that stop buyers — price, shipping, fit and trust — in under 20 seconds.
Key takeaways
- Every ad should answer one objection.
- Address doubts directly, not defensively.
- Proof beats promises.
The 7 objections
- "It's too expensive."
- "Shipping will take forever."
- "Will it fit / work for me?"
- "I've never heard of this brand."
- "I already have something similar."
- "What if I don't like it?"
- "It looks too good to be true."
Script patterns
- Price: compare cost per use
- Shipping: state real delivery times
- Fit: show creator's size and height
- Trust: show the product up close and in use
- Returns: mention the policy plainly
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Trying to answer everything makes a video long and unfocused. Make separate versions and see which objection matters most to your buyers.
Ready to test this on your product?
Generate your first 9:16 video ad free in 2 minutes. No card required.
Try 1 video free