UGC Strategy2026-10-08· 5 min read
The Creator Brief Template We Use for High-CTR Video Ads
A copy-and-paste brief that gets better videos from human or AI creators on the first try.
Key takeaways
- One brief, one goal.
- Give the hook word for word.
- List what to avoid, not just what to do.
Brief template
- Product: name + 3 key features.
- Target viewer: age, market, main problem.
- Goal: clicks, sales or awareness.
- Hook (exact words).
- Key message in one sentence.
- Must show: product in hand, result, packaging.
- Avoid: medical claims, competitor names, slang that doesn't fit.
- Length and format: 20–30s, 9:16, captions on.
Why it works
Creators guess less, revisions drop, and every video stays on message. AdWide writes a creator brief with every generated ad.
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